Wednesday, August 29, 2012

You Started You Business, Now What

So you started your business. Not what? You have your domain name, you have your starter pack on the way and thousands of questions.
Take a deep breath, refill that java, and take a seat.

Although I am hoping you have signed up with the BEST, and have a fresh Shaklee business, these steps will generally work for any direct sales business. 

First, become familiar with your website, and customize as much as possible. Add a personal photo, tell your personal story (of how you got to know the company), and list your favorite products. People love seeing that there's an actual person behind that business- it gives more confidence to the whole process.

Second, get an email address. If you are not provided one by your company, sign up for a gmail address, and come up with a good email name. Once your email is set up, create a signature to be visible in all your outgoing emails. In the settings of your email account you will find the option to create such a signature. The instructions are pretty straight forward, and they allow you to add links, images and even videos to your signature. One word of advice though- just because you can, doesn't mean you should. A signature should never be cluttered! Keep it clean and attractive in its appearance. Put in all the information you need, nothing you don't!
As you start adding websites, blogs, and social media accounts, add them to your email signature!

Third, get a refill on that coffee. And a snack. May I recommend a Cinch bar?

Fourth, start a facebook business account. Make sure you have one personal, and one business account. One of the biggest rules in social marketing with social media- don't bombard your friends with your business stuff!
On the initial sign on screen of facebook you will find the option to sign up. Use that to start your business page, they will guide you through setting it up, and it will be linked to your personal account (assuming you have one) making switching between the two a breeze.

You are now well on your way to get your business rolling at a fast pace! Play around with your options, images and captions. Make your sites and signatures uncluttered, clean, and easy to read, all with a touch of personality.

More to come, stay tuned!



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